Local communities

For years, PZU has been conducting and supporting various health prevention campaigns as part of its preventive activities. In 2023, PZU continued the project of the nationwide health prevention campaign “Healthy Life” initiated in June 2022 under the honorary patronage of the Presidential Couple, in cooperation with the Ministry of Health, the National Health Fund, the Ministry of State Assets and the Ministry of Education and Science. The campaign was also joined by the National Blood Donation Center, the Sanitary Inspectorate, the State Pharmacy Chamber and the National Security Office.

The aim of the campaign was to emphasize the importance of prevention and encourage the public to pursue a healthy lifestyle and preventive examinations, which has taken on particular importance after the coronavirus pandemic. The second edition of the “Zdrowe Życie” (“Healthy Life”) project was inaugurated on 2 April 2023, in Skierniewice, and ended on 8 October in Warsaw on the slopes of the National Stadium. In each of the towns visited, residents and tourists were able to consult specialists free of charge and perform a number of tests, including blood pressure measurement, ECG, spirometry, lung ultrasound and mammography. In chosen zones, there was a blood donation bus of the National Blood Donation Center available, providing the opportunity for honorary blood donations. At the co-organizers’ booths, it was also possible to make a card for EHIC health insurance recognized in the European Union, confirm a trusted profile and get a pharmaceutical consultation. Information about current prevention programs, treatment policies, and spa treatment options was also available on site.

The program was supported by an extensive communications campaign to build awareness of health prevention and encourage the use of mobile health zones.

The scale of the second edition of the program far surpassed the first. During the 6 months of the campaign, mobile health towns visited 25 locations (compared to 12 locations in the previous edition). They traveled 17,130 kilometers, devoting nearly 900 hours of attention to Poles’ health issues and performing 112,437 medical examinations and procedures in the process. 2,714 patients were referred for further diagnosis or treatment.

In 2023, as part of its preventive efforts, PZU is committed to conducting a health prevention campaign in the form of a series of broadcasts on Polish Radio. The broadcast series of educational broadcasts dealt with preventive health care, aimed at making viewers aware of how one can influence the quality and length of one’s own life, including through physical activity tailored to one’s age and health status, proper diet and leisure activities.

PZU also responds to challenges related to the protection of mental health and finances a comprehensive educational and assistance Internet platform, operated by the Polish Suicidological Society, addressed to persons in suicidal crisis and their relatives and friends. The „Life is Worth Talking About”(„Życie warte jest rozmowy”) platform is a service where free and anonymous help is provided to people in suicide crisis and their loved ones, as well as those who have lost a loved one in suicide crisis. It also serves broadly to educate the public and promote an up-to-date database of places with free specialized assistance available. A module of specialist on-line help is seen as very valuable and enjoys a lot of attention of the platform users. Website www.zwjr.pl continually enjoys a very low rejection rate.

In cooperation with PZU Zdrowie and the Rakiety Oncological Foundation, PZU provides psychological support and professional help to families struck by trauma caused by an accident or cancer. In 2023, over 370 persons used the service. Depending on the individual needs, the crisis interventions could take up to a few meetings. Responding to the changing realities, PZU provides psychological and psycho-oncological consultations not only in face-to-face meetings, but also by phone or via other remote channels.

PZU Zdrowie undertakes a range of activities, both nationwide and locally, with the aim of improving Poles’ health, including: PZU Zdrowie’s corporate social responsibility activities have been described in industry reports, including a report prepared by the Responsible Business Forum, „Responsible Business in Poland. Best Practices” and in the English-language version and in the UN Global Compact Network Poland publication „Green Hospitals”.