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From a management perspective, the analysis of the value chain and the strategic actions taken based on this value, takes into account the needs and specifics of the stakeholder groups involved. The implementation of these assumptions relies on the process of mapping, needs research and active dialog. Groups are distinguished based on the degree of involvement in the Group’s activities and the degree of relevance when it comes to the impact on the PZU’s business model*.
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The PZU Group engages in dialogue with stakeholders in a regular and transparent manner through various channels of communication.
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* The environment is considered a silent stakeholder of the Group.
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Participation in associations and industry organizations
The PZU Group is engaged in the activity of numerous organizations and associations: PZU is active in the following organizations
a self-governing organization of insurance undertakings to which all the insurance undertakings operating on the market belong; membership is compulsory;
an organization of insurance undertakings that do business in Poland, membership in PBUK is compulsory;
its members are domestic and foreign insurance companies that conduct insurance activity on the Polish market in the area of mandatory motor TPL insurance and mandatory TPL insurance for farmers, established in 1990;
a self-governing organization of issuers that represents the interests of the companies listed on the Warsaw Stock Exchange. PZU has been a member since 2010;
PZU has belonged to this business organization since 2016;
brings together companies that want to build strong competence in innovation;
Membership in the organizations listed above is of a strategic nature to PZU. The company supports the activities laid down in their articles of association and takes part in additional projects run by these institutions.
- EBRD – European Bank for Reconstruction and Development. PZU Group companies cooperate with the EBRD and the European Investment Fund in financing projects. Within the framework of the subordinated bonds issuance, in 2017, the EBRD acquired PLN 300 million in securities;
- Qorus (formerly EFMA) – is a non-profit organization aimed at fostering innovation and cooperation among financial institutions around the world. It brings together banks, insurers, as well as technology and service providers. Membership in this organization gives PZU access to a wide network of contacts from various financial institutions around the world, conferences, reports, which enables the exchange of knowledge in the field of innovation in the financial sector including insurance.
- The Geneva Association – an international association of insurance companies (think tank), whose members are CEOs of insurance and reinsurance companies. PZU participates in events to identify and analyze key trends and areas of risk that may shape or affect the insurance industry, and has the opportunity to contribute to recommendations for the industry and policymakers;
- The World Economic Forum – an international organization for public-private cooperation. PZU’s participation in events dedicated to the exchange of opinions and discussion of contemporary world problems, with the aim of building initiatives for cooperation and global progress.
PZU has also been a signor of the Charter of Diversity since 1 July 2013. This is an international initiative to advance diversity and equal opportunity in employment regardless of gender, race, sexual orientation, ethnic origin, age, disability or religion. PZU is also engaged in external (domestic and international) sustainability initiatives, as described in Global Challenges to Sustainable Development.
Best practices of PZU and PZU Życie
Self-governing activities – strengthening protection for insurance market participants
The representatives of PZU and PZU Życie participate in the work of the committees, subcommittees and working groups of the Polish Insurance Association. Their tasks include conducting legislative activities that aim to protect and improve the conditions for the functioning of the insurance market. This work focuses on analyzing and opining on an ongoing basis draft legislation, preparing assumptions and agreeing on market practices.